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A blog.

Brands With Opinions Are Better Than Brands With Marketing Models

Where I crap on marketing models and go all-in on brands that rock the boat.

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SEO Articles — a Waste of Your Time

Where I admit I let clients overpay me for articles that provide little to no value.

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The Brand Experience Genius of Cotopaxi

Where I eat cake off a friend's face — and have an aha professional moment.

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The Way You Survey Customers Is Wrong

Where I poke holes in the status-quo approach to customer surveys.

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